Amazon incentivized review 新评论政策解读


Amazon incentivized review 是什么呢?相信大家都有收到 电邮名称:Additional information about incentivized review policy 这封电邮了,今天 BQool 针对几点来作比较重点的说明:

 

至于满城风风雨雨的文章,就参考下面的吧!

亚马逊商品评论政策大更新

亚马逊 Vine Program ,你觉得你有资格参加吗?

亚马逊擅自变动 VP 评论展示数量!卖家恐受影响?

世风日下,现在 VP Review 到底怎拿?

 

Amazon incentivized review 亚马逊新索取评论规定

 

Amazon incentivized review 解读

电邮名称:Additional information about incentivized review policy

 

We recently updated our policies to prohibit incentivized reviews, including those posted in exchange for a free or discounted copy of the product. You are receiving this email because products you sell have received incentivized reviews in the past. If you attempt to acquire incentivized reviews going forward, your Amazon privileges will be suspended or terminated.

 

这段有个重点,就是 in the past!也就是说,有些比较新的帐号,还没来得及刷 Reviews 的,是不会收到这封电邮的(已经经过证实)。

 

但是基本上 99% 的中国卖家应该都有操作过了...因此收到电邮的几率也高达 99%!

 

Below are a few examples where a review is considered incentivized and is not permitted:

– You provide a free or discounted product, gift card, rebate, cash payment, or other compensation in exchange for the review.

– You provide or withhold free or discounted products or other benefits in the future based on whether the customer writes a review.

– You use a review service where reviewers’ continued membership depends on writing reviews.

– You use a review service where you can rate customers based on their reviews.

– You use a review service where customers register their Amazon public profile so that you can monitor their reviews of your products.

 

以下几种方式,是违反亚马逊目前的政策的!

-你提供了免费、用礼品卡、退款、或者其他补偿买家的方式交换 Review

-提供对卖家有利的方式,请他们写 Review

-使用有大量 Reviewer 的 Review Service 等网站或服务交换 Review

可以挑选 Reviewer 的服务(比如说 Amxxxxxker)

-使用一些服务,可以抓取 Reviewer 在亚马逊的个人页面上的资讯,以便于你观察这个 Reviewer 过去是否都留下好评等服务(之前的 Amxxxxlper 就是类似此方式)

 

但是,亚马逊提出了禁令,必定有解决之道:

 

The following actions are generally allowed, provided you comply with the above restrictions:

– You may offer discounts that are generally available to all Amazon customers, such as Lightning Deals.

– You may give out free products at trade shows, conventions, or other similar venues where you are unable to monitor whether the recipients write a review or provide or withhold any benefits based on whether a review is written or the content of the review.

The above changes apply only to product categories other than books. We continue to allow the age-old practice of providing advance review copies of books.

 

以下的方式是可以允许的:

-你还是可以提供优惠,比如说参加 LD 等等(亚马逊就是要钱...)

-你还是可以提供免费产品,在参展时、有会议时、或者一些类似的展会!因为当你面对面时,你就无法评断这个买家在亚马逊的留评记录等等。(....啥啊)

-除了 Book 类目以外的,都适合用以上的规范。

 

然后最下面丢出三个链接:

 

Prohibited seller activities and actions:

https://sellercentral.amazon.com/gp/help/200386250

 

About Lightning Deals:(反正就是要钱)

https://sellercentral.amazon.com/gp/help/202043200

 

About promotional content (促销内容,让你卖更多还是要钱)

https://www.amazon.com/gp/help/customer/display.html?nodeId=202094170

 

亚马逊已经说明白了,从政策的宣布开始>现在是警告阶段>接下来应该就是大批禁帐号阶段了。亚马逊也是一步一步来的!有些卖家还是一意孤行的地交换 Review,想说趁现在能换多少就换多少。但是亚马逊已经公布:

 

If you attempt to acquire incentivized reviews going forward, your Amazon privileges will be suspended or terminated.

 

解读下来,亚马逊现在将方向导向:多做做 LD 促销(亚马逊收费)、不给你换 Review,除非你是 Vendor 账号(亚马逊再收费)、以后如果要出 Vine Voice 服务要收费我也不觉得怪了.....

 

不过我这边还是先强调第一次:正常的 Review 的累积本来就是一个漫长而且痛苦的过程,做 Amazon 10 年的卖家表示:以前能拿到一个评论,已经是谢天谢地的事情,跟前几个月:[一张订单换一个评论]现在的生态完全不一样了。

 

最近交换 Review 就别想了,刷评掰掰!现在能做的事情真的不多,继续刷的就要继续有心理准备!

 

但是亚马逊并没有提到,你不能向买家发送自动电邮索取好评。不要在听信没有根据的歪理,这本来就是最合理的方式。告诉我,除了积极索取好评之外,买家剩下的选择有哪些?

 

世风日下,现在 VP Review 到底怎拿?

 

为了让各位卖家更能得心应手的使用 BQool 的索取好评软件,本月也有非常折扣力度非常大的优惠给大家!最后提醒卖家:请务必遵循亚马逊的规则,发送电邮索取好评!

 

赶快注册:卖家反馈软件,索取更多评论!

立即加入 营销 QQ:800013405,咨询最新优惠

 


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