销售权限被移除 ,BQool 教你如何快速跟亚马逊拿回账号!


因 Order Defect Rate (ODR) 太高导致 销售权限被移除 ,最好的解救办法是?

销售权限被移除 ,BQool 教你如何快速跟亚马逊拿回账号

 

当卖家在亚马逊上的 ODR 表现差强人意,高几率会被亚马逊官方取消销售权,但如果卖家知错能改,并写信给亚马逊解释高 ODR 背后的原因,以及如何改善,亚马逊通常会把账号销售权还给你。不过请谨记,最好邮件第一次送出去就让亚马逊满意,不然重新开启销售权的机会是不会给你的!因此 BQool 拿回销售权的成功经历显得格外重要,销售权限被移除 的卖家可以依照 BQool 的范本,第一次就写到位的邮件给亚马逊,增加拿回权限的机会,下方是一件成功拿回销售权的回复信内容供参考:

 

Dear Amazon Seller Performance Team,

 

We understand that recently our performance as a seller on Amazon.com has fallen below both Amazon’s and our own standards of quality.

 

I believe it is mainly because of our inadequate communication that we have recently seen two A-z guarantee claims which have resulted in our ODR exceeding the performance target of <1%.

 

Unfortunately, we changed the Listings Status to be Inactive from 23/01/2014 to 06/02/2014 because of a long vacation, obviously,the two complaints are nightmare during the period without order.

 

Plan of Action: We are taking the following steps to improve our performance:

 

1. Review all of products to make sure that the pictures and descriptions are accurately match with our products.

 

2. Most importantly, we will complete the investigation more quickly and proactively(within 12 hours)to any problems with customer orders to keep our customers moreinformed and help prevent A-z guarantee claims as much as possible, then replacement or a full refund will be done within 24 hours

 

3. In addition, we will more aggressively monitor our performance metrics to assure we are meeting the standards set by Amazon and our own standards of quality customer service.

 

信件中提到造成高 Order Defect Rate (ODR) 的主因,还有准确给予高 Order Defect Rate (ODR) 发生的日期范围,并且将补救措施以条列式清楚简明的回答给亚马逊官方,这些都值得借镜参考来解决 销售权限被移除 的问题。相似的情况也可以套用在 令人害怕的 A-Z claim

 

新账户 销售权限被移除 怎么回复

 

当你遇到新账户 销售权限被移除 ,你也能够透过发送邮件给亚马逊官方来解释情况,进而获得回复新账号的机会,以下也是一封相同情况并成功回复账号的信件内容:

 

I understand that recently our performance as a seller on Amazon.com has fallen below both Amazon’s and our own standards of quality. I believe there are two main reasons this has happened:

 

  • Disorganization in our inventory management has resulted in late shipments and, even worse, unavailable items.
  • When late shipments and unavailable items have occurred our response to has been too slow and communication with customers has not been adequate.

 

I believe it is mainly because of our inadequate communication that we have recently seen an increase in customer A-z guarantee claims which has resulted in our order defect rate exceeding the performance target of <1%.

 

Plan of Action: We are taking the following steps to improve our performance:

 

  • Improve inventory control by reducing the number of items offered until we have systems in place to more adequately handle the number of orders we are receiving.
  • Most importantly, we will respond more quickly and proactively to any problems with customer orders to keep our customers more informed and help prevent A-z guarantee claims.

 

In addition, we will more aggressively monitor our performance metrics to assure we are meeting the standards set by Amazon and our own standards of quality customer service.

 

In evaluating our selling practices, we found a mistake in our inventory upload file.

 

Our Plan of Action:

 

Our inventory file has been reviewed. All misclassified condition items have been re-categorized to follow Amazon’s Condition Guidelines. Entire inventory has been deleted from Marketplace to reflect all changes. All of our vendors’ inventory will be reviewed before adding to our inventory.

 

Please let us know what should be done to reinstate our account, we are looking forward to hearing from you.

 

信中开头先明白承认自己的疏失,表达出诚意。之后将问题清楚分割成两个部份,然后依序以条列重点的方式将改进方法提出,最后在以加强语气强调改进的决心并想要收到回信的迫切。

 

总结来说,回复 销售权限被移除 的信件内容的重点如下:

 

1.表达诚意,先认错再说:

“I understand that recently our performance as a seller on Amazon.com has fallen below both Amazon’s and our own standards of quality. “

 

2.清楚分明的格式:

  • Disorganization in our inventory management has resulted in late shipments and, even worse, unavailable items.
  • When late shipments and unavailable items have occurred our response to has been too slow and communication with customers has not been adequate.

 

3.简要的原因:

“I believe it is mainly because of our inadequate communication that we have recently seen an increase in customer A-z guarantee claims which has resulted in our order defect rate exceeding the performance target of <1%.”

 

4.不卑不亢的结尾,提出解决方式:

“All of our vendors’ inventory will be reviewed before adding to our inventory. Please let us knowwhat should be done to reinstate our account, we are looking forward to hearing from you.”

 

更多请参考

亚马逊卖家应如何回应差评(Negative Feedback)

如何使用软件找出恶意留差评的买家

 

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